The expansion signals a broader shift as seasoned business owners pivot toward the intersection of aesthetics and longevity. According to Ryan Rao, Chief Development Officer at VIO Med Spa, the brand is increasingly attracting operators who prioritize recurring consumer engagement and clinical oversight. VIO, which operates 65 locations across 20 states, relies on a physician-guided model that differentiates it from traditional aesthetic service providers.
For Burns, the decision to partner with the Nashville-based franchise stems from a focus on the "aging renaissance" and a desire to provide proactive, medical-grade wellness solutions. Her entry into the Atlanta market is planned as a multi-unit strategy, with long-term growth objectives for the region. The brand, recognized as the top med spa franchise in Entrepreneur magazine's 2026 rankings, continues to seek partners from service-driven sectors such as hospitality and healthcare to support its national footprint.

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