The new product line leverages traditional botanical ingredients to cater to a growing demographic interested in non-intoxicating wellness aids. Wild Strawberry Deep Delight gummies utilize 25mg of noble kava root extract, standardized to 97% kavalactones, to promote relaxation. Meanwhile, the Mango Brighter Mood variety combines 10mg of kanna extract with 100mg of L-theanine and vitamins B6 and B12 to bolster energy and emotional balance.
Founder and CEO Dylan Raap noted that the expansion reflects a shift in how customers approach social relaxation and self-care. By incorporating kava, a South Pacific staple, and kanna, a South African mood-support botanical, the brand aims to offer accessible, plant-based alternatives to traditional supplements. The gummies are available through the company’s website and select retail partners, priced at $34.99 for a 20-count container and $4.99 for a 2-count trial pack.
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