Brilliant Nabs Dual Shortlist in 2026 Global Influencer Marketing Awards

The agency’s retail nomination stems from a high-stakes Black Friday campaign for Nex Playground. By leveraging 10 parent-focused TikTok creators to document real-world shopping trips at Walmart, the brand successfully positioned its active-play console as a must-have gift, ultimately outselling the PlayStation 5 during the critical holiday window.

For the ROI category, Brilliant directed a multi-day experiential campaign for United Parks & Resorts. To promote annual pass sales, the team transported influencers across three locations—SeaWorld San Diego, SeaWorld Orlando, and Busch Gardens Tampa—using private transit and exclusive VIP access. The effort generated over 14 million impressions, 526 pieces of content, and millions of dollars in direct sales. Dan Chizzoniti, SVP of Influencer Marketing at Brilliant, noted that this recognition underscores the agency's focus on bottom-line impact. Winners will be announced at The Londoner Hotel in London on September 3, 2026.