BODYBAR Pilates Expands to New Hampshire with First Exeter Studio

The 2,400-square-foot facility will feature 15 Reformers and a dedicated private room for one-on-one sessions. Smith, who already operates two health-focused restaurants in the region, identified a gap in the local market for athletic-focused Pilates. He intends to replicate the brand's national model of fostering a community-centric environment rather than offering a fleeting fitness trend.

To build momentum before the August opening, the studio is launching a series of local activations. These include a "BODYBAR on Tap" mat class at Throwback Brewery on July 14, an open house event on July 15, and a community session at Stratham Hill Park on July 25. Early adopters can secure founding memberships, which include a 15% lifetime discount, priority booking, and guest passes. With over 86 studios currently operating nationwide, the company views this expansion as a strategic step into the New England market, with Smith already exploring the possibility of launching additional locations in the coming years.