O Positiv Expands Retail Presence to 6,000 CVS Locations

The expansion brings URO Vaginal Moisture and Mood capsules, URO Vaginal Moisture suppositories, and FLO Ovarian Support capsules to physical shelves for the first time. These additions join the brand's existing lineup of urinary and probiotic products, marking the largest retail footprint in the company's history. Co-founder Bobby Bitton noted that the move reflects a collaborative effort to provide accessible, science-backed solutions for feminine health concerns.

Each new offering targets specific wellness needs. The moisture-focused capsules utilize KSM-66 Ashwagandha and GABA to support circulation and mood, while the vaginal suppository provides localized hyaluronic acid. Meanwhile, the FLO Ovarian Support formula incorporates Myo-Inositol and DIM to assist with cycle regularity and hormonal balance. These products are currently available both in-store and through the CVS website.