The Granola Bar Expands to Midtown with Dual-Concept Manhattan Debut

The 2,500-square-foot Madison Avenue flagship moves beyond the group's brunch-focused reputation, offering an expanded dinner menu curated by Director of Food and Beverage JJ Henao. Diners can expect items ranging from sweet potato pancakes and parmesan-crusted avocado grilled cheese to steak frites and a daily pasta selection. The space, designed with a blend of marble, leather banquettes, and botanical accents, accommodates 90 guests and includes private dining options for up to 40 people.

Just steps away, the 1,000-square-foot takeaway location addresses the rapid pace of Midtown Manhattan. While the flagship focuses on hospitality and lingering, this second site prioritizes speed, offering a full coffee program, "dirty sodas," and hot sandwiches for the professional rush. Co-founders Julie Mountain and Dana Noorily designed these complementary formats to serve the neighborhood's specific energy, ensuring that whether guests have time for a sit-down meal or need a five-minute turnaround, the brand remains accessible. Both locations will also stock the group’s signature house-made granola and packaged goods.