Raissyan, known for her work in trauma recovery and self-trust, will receive a $25,000 cash prize, a two-page feature in Entrepreneur Magazine, and a private mentoring session with Daymond John, the founder of FUBU. Her professional background includes authoring the book Change Yourself, Change the World, a guide focused on fostering conscious transformation for families and individuals. For John, the competition serves as a vital platform for showcasing leaders who prioritize societal contribution alongside commercial growth.
The campaign's impact extends beyond individual achievement, serving as a fundraising engine for GENYOUth, a nonprofit that supports school nutrition and physical activity programs. Through the grantmaker DTCare, the initiative has generated $4.2 million for the organization since 2025. According to GENYOUth CEO Ann Marie Krautheim, these funds directly bolster resources for more than 77,000 schools nationwide, helping to address food insecurity and encourage healthy habits for millions of students. Colossal, the fundraiser behind the campaign, has directed over $243 million toward various charitable causes since 2022.

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