Europastry to Acquire Highland Baking in North American Expansion

The deal merges two entities with complementary production capabilities, aiming to establish a dominant player in the frozen bakery sector. While terms of the agreement remain private, the integration is expected to scale Europastry’s distribution and product reach across North America once finalized. The acquisition remains subject to standard regulatory scrutiny and customary closing conditions, with a projected completion date in the latter half of 2026.

A multidisciplinary Greenberg Traurig team managed the transaction, led by Latin America Practice co-chair Antonio Peña and Miami corporate shareholder Henry R. Roque. The legal counsel drew from a deep bench of specialists across the firm’s offices in Miami, Tampa, New York, Denver, Atlanta, Philadelphia, Chicago, and Washington, D.C., addressing requirements ranging from antitrust and tax to labor and intellectual property.