The new lineup features Coconut Vanilla, Pistachio Gelato, Raspberry Sorbet, and Strawberry Swirl, spanning body washes, scrubs, deodorants, and mists. According to Kathryn Fernandez, Head of Dove Masterbrand and Skin Cleansing, the range is a direct response to consumer demand for self-expression through sweet, indulgent scents that evoke childhood memories. Each product is priced between $6.99 and $7.99.
By encouraging shoppers to mix and match items—a concept the brand calls creating a "self-care sundae"—Dove aims to shift daily hygiene into a more personalized experience. This seasonal release joins the company’s long-standing portfolio, which has focused on moisturizing cleansers since its 1957 debut. The collection is available exclusively at Target stores and on the retailer's website while supplies last.

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