Philip Morris Turns ZYN Pouches Into a Canvas for American Art

The project follows a national search that evaluated emerging and established talent from diverse disciplines. A selection committee of curators and cultural advisors narrowed the field to a shortlist of 20 artists, with the final group to be revealed later this summer. These artists were chosen for their ability to interpret the country’s spirit of reinvention and optimism through visual media.

Leila Del Mar, Chief Marketing Officer for PMI U.S., described the program as a dual-purpose platform designed to celebrate current artistic expression while providing financial and promotional investment for creators. The resulting metal accessories, which contain no nicotine product, will debut exclusively for ZYN Rewards members before expanding to broader e-commerce and retail channels. This series serves as a cornerstone of PMI U.S.’s wider 2026 programming, which aims to tie the company’s domestic footprint—spanning manufacturing hubs in Colorado, Kentucky, and North Carolina—to broader cultural engagement efforts.