The collapse follows a broader retreat among blue-chip companies from aggressive sustainability targets as firms pivot toward immediate profitability. Major retailers and energy giants, including Burberry, Shell, and BP, have recently delayed or abandoned climate goals, mirroring a cooling market for ESG-focused services. World Wide Generation, founded in 2016 by former Shell employee Manjula Lee, struggled under the weight of roughly £13 million in cumulative losses despite securing significant venture backing.
Government exposure remains a point of contention in the company's failure. World Wide Generation received approximately £15 million in funding, including support from the taxpayer-funded British Business Bank. The bank’s Future Fund has seen nearly a third of its 1,200 startup investments end in insolvency, resulting in taxpayer losses totaling £320 million. Marco Piacquadio and Rachel Ennis of FTS Recovery are now managing the firm’s administration, with Gordon Brothers overseeing the search for a buyer.
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