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ESG Platform World Wide Generation Enters Administration

Once valued at over £90 million, the London-based ESG reporting firm World Wide Generation has been put up for sale after appointing joint administrators. The insolvency marks a sharp reversal for the company, which previously counted corporate giants like HSBC and Unilever among its primary customers for sustainability tracking tools.

ESG Platform World Wide Generation Enters Administration

The collapse follows a broader retreat among blue-chip companies from aggressive sustainability targets as firms pivot toward immediate profitability. Major retailers and energy giants, including Burberry, Shell, and BP, have recently delayed or abandoned climate goals, mirroring a cooling market for ESG-focused services. World Wide Generation, founded in 2016 by former Shell employee Manjula Lee, struggled under the weight of roughly £13 million in cumulative losses despite securing significant venture backing.

Government exposure remains a point of contention in the company's failure. World Wide Generation received approximately £15 million in funding, including support from the taxpayer-funded British Business Bank. The bank’s Future Fund has seen nearly a third of its 1,200 startup investments end in insolvency, resulting in taxpayer losses totaling £320 million. Marco Piacquadio and Rachel Ennis of FTS Recovery are now managing the firm’s administration, with Gordon Brothers overseeing the search for a buyer.

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